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Samsung

Break the Limits

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This campaign was the implementation of the “Break the Limits” concept of the Samsung Galaxy S8 and S8 Plus on social media channels and it was aimed towards showing that Samsung could remove boundaries in any field.

SERVICES

Influencer Marketing

CLIENT

Samsung Mobile

CATEGORY

Influencer Marketing

Brief

This campaign was the implementation of the “Break the Limits” concept of the Samsung Galaxy S8 and S8 Plus on social media channels and it was aimed towards showing that Samsung could remove boundaries in any field.

Strategy

The goal was to create a vibe that would highlight the design and features of the Samsung Galaxy S8 and S8 Plus phones, and to show that it is more than just a phone.

What did we do?

We reflected how the Galaxy S8 and S8 Plus models touched our lives via clips from real life, using Samsung’s unmatched design as well as the unique language of the influencers.

What Did We Achieve?

We collaborated with influencers to create colorful Instagram posts, and along with 371,771 people participating throughout the project, we managed to “Break the Limits.” In total, we have removed the boundaries of social media by obtaining 6,471,304 views.