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@TURKISH AIRLINES “We Spend The Day In a Fancy Airport Lounge And It Changed Everything” BuzzFeed Advertorial Campaign

“We Spend The Day In A Fancy Airport Lounge And It Changed Everything” BuzzFeed Advertorial Campaign
We set out with the aim of introducing Turkish Airlines’ CIP Lounge in Istanbul to its passengers who have long flights requiring transfer such as the United States and the Far East.

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What did we do?

Instead of BuzzFeed’s classic lists, editors have created content based on their own experience. For this purpose, BuzzFeed editors were invited to the CIP Lounge where they spent 24 hours. Editors who benefited from all the facilities provided by the CIP Lounge such as 150 different types of drinks, various dishes, lounge areas, and showers for 24 hours have written these experiences by adding various visuals and GIFs.

What did we achieve?

The contents were read 100,000 times after being shared on BuzzFeed, while 40% of users shared them on their social media accounts.