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Turkish Airlines

Istanbul Flow Motion: More than just a city!

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Our goal with Turkish Airlines was to explain Istanbul through the eyes of a person who was not familiar enough with Istanbul.

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Digital Production

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Turkish Airlines

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Digital Advertising

Brief

Our goal with Turkish Airlines was to explain Istanbul through the eyes of a person who was not familiar enough with Istanbul. In order to do this, the first thing that came to our mind was the colorful streets of this city.
Colorful trams thousands of people use to travel every day, stray cats trying to get you to pet them on every street…

Strategy

To make you feel that Istanbul is not just a destination. Although we spent two weeks filming a cat, Galata Tower, Grand Bazaar, Sultanahmet and the Bosphorus took their places in the film with the most beautiful colors.

What did we do?

Using the flow motion technique, we completed our film in a total of six months with three months of exterior shooting. At the end of the project, we were able to create an excellent portrait of Istanbul, and it turned out to be a colorful story about Istanbul.

What Did We Achieve?

Although it was made in 2015, it is still among the five most watched videos of Turkish Airlines with more than ten million views.